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Real estate videography is a huge industry in the U.S. and worldwide that’s still growing. Home buyers don’t want to just talk about real estate; they want to see it too. This is why real estate videos are an important part of this industry. Good real estate photography is crucial to sales.

If you want to learn more about how real estate photography works, here’s some important  information.

Time Is Gold

The length of the video is important. For example, if it’s a regular real estate property, a good rule of thumb is to keep the video under three minutes (the final video after editing). Focus on what would be important to a buyer. After all, they’re not there for a full film viewing; they’re there to buy real estate.

If it’s a video of a large facility — say, a superstar athlete’s mansion — then it’s okay to go beyond three minutes because a property that big and luxurious probably has plenty of things to showcase. However, try to keep the video under eight minutes.

Focus on Key Elements

Key features and amenities should be the stars of the video. The viewer wants to know what they stand to gain in exchange for their time and money. For more details, such as the type of materials used  on the floor or in the bathroom, a voice-over is a good idea. But be direct; don’t use a voice-over that tries too hard with complicated, technical language, which could bore or even scare off potential buyers.

Framing Is Important

As this isn’t a science project or nature documentary, there’s no need to focus your shots on close-up details. Wide shots are the most important part of aerial media, as well as interior footage. You’re trying to show the viewer what they can do with all the space, so it’s important for them to be able to picture their own belongings there instead of looking at the decor and furniture already in the house.

Include the Location

Any real estate property is part of a neighborhood or community. Shots of the neighborhood can give the viewer a feel of what it’s like to be part of that community. It gives them a general idea of what shops are available, what basic facilities are nearby, etc.


Videos should include temperature. That’s why shooting real estate videos isn’t an any-time-of-the-day thing. There are hours of the day when the light hits just right so the property doesn’t look gloomy or uncomfortably hot or cold. A videographer has to master lighting techniques to get the right balance.

If you need professional real estate videography, get in touch with Aerial State Media. We specialize in beautifully-crafted, tour-style cinematic real estate videos. Call us at (502)387-4689 or use this form to send us a message.